Heading into the 12th edition this coming season, the Pinstripe Bowl announced that Bad Boy Mowers would be the new lead sponsor for the bowl game. The multi-year partnership brings the Bad Boy Mowers Pinstripe Bowl to Yankee Stadium on December 29th. The change comes after the game’s contract with its previous sponsor, New Era, expired after last season’s game. New Era was the primary sponsor since the bowl’s inception in 2010.
“We are excited to welcome Bad Boy Mowers as a title partner as we continue to build on the incredible success achieved since establishing the Pinstripe Bowl a little more than a decade ago,” said Mark Holtzman, Executive Director of the Bad Boy Mowers Pinstripe Bowl.
“Bad Boy Mowers had many opportunities to invest in the college landscape as they sought to grow their profile, and we are honored that they targeted our game as the optimal route to increase awareness of their brand. With New York City and Yankee Stadium as its backdrop, our full week of bowl activities truly provides one of the most unique atmospheres and settings in college football, and we are proud to share the spotlight with a company like Bad Boy Mowers, which has trod a similar path as our game, becoming highly regarded in a crowded marketplace in a short amount of time.”
The Pinstripe Bowl features teams from the ACC and Big Ten and has featured some of the most exciting games during the Bowl Game extravaganza over the holiday season.
Rutgers has appeared in two Pinstripe Bowls defeating Iowa State 27-13 in 2011 and falling to Notre Dame 29-16 in 2013. The Rutgers-Notre Dame matchup drew the second largest crowd in the bowl’s history of 47,122, and the Scarlet Knights are one of three teams to make two appearances in the game in the Bronx.
“Bad Boy Mowers is thrilled to be the title partner of the Pinstripe Bowl at Yankee Stadium, and support once again the great American tradition of college football,” said Peter Ballantyne, CEO of Bad Boy Mowers. “We continue to grow in popularity and sales across the country and are expanding and surging right now in the Big Ten and ACC territories. We see this partnership as a fantastic way to further instill the Bad Boy Mowers dedication to great products and excellent value in these regions.”
Bad Boy Mowers has become one of the leading sponsors of college athletics. The company is the title sponsor for the men’s and women’s Battle 4 Atlantis basketball tournament in the Bahamas. As of last season, they were the sponsor for the Gasparilla Bowl in Tampa, Florida.
The Bad Boy Mowers Pinstripe Bowl matchup will be revealed following the 2022 college football regular season and conference championship games. The game will be nationally televised by ESPN and broadcast nationally and locally by ESPN Radio.