With online casino gaming only being legalized and regulated in New Jersey as recently as 2013, the state has already built up a healthy marketplace in which business is booming and thriving iGaming operators trade ‘skins’ amongst each other to further their reach. As the race for the relatively few remaining skins hots up, the marketplace has become increasingly competitive, which is great news for online gamblers based in NJ. The state is packed with famous and historic gambling institutions, but which of its casinos has the most online gambling skins and how do they work?
What Are Casino Gambling Skins?
If you’re a NJ-based casino gamer or you enjoy placing real money wagers on pro sports in the state, chances are that you’ve played via an online gambling skin without even realizing it. As you may have guessed from the name, ‘skins’ (in the context of online casino gambling) are like branded disguises, in which well-known or lesser-known casino operators can team up with multiple partner betting sites and essentially ‘wear their skins’ in exchange for perks such as revenue. Casino operators may negotiate on specific terms of agreement before services, site space, branding or gambling skins are traded. Just like any regular online casino, online gambling skins enable players to access the best Canada no deposit bonuses, find the latest codes for Canadians and enjoy their favorite online casino games as usual. They also enable land-based operators to reach a broader audience and online platforms to increase membership beyond their typical jurisdiction.
How Many Gambling Skins Are Permitted in New Jersey?
In accordance with the regulation of the Garden State of New Jersey, casino and sportsbook operators may make use of a maximum of three online gambling skins per casino. Essentially, this means that the whole of New Jersey only has the capacity for 42 online gambling skins. The exclusive and prohibitive nature of this limited skins system has led to some controversy in the state, with experts pointing out that a limited number of skins can work against smaller operators because larger companies are able to buy out valuable spots and establish a monopoly in and beyond their local physical and online markets.
5 Notable New Jersey Casinos with Multiple Skins
Many of the most popular operators in the United States have joined forces under the NJ legislation. While three is very much the magic number when it comes to gambling skins in NJ, that doesn’t mean that all of the notable land-based venues that you might expect (such as Garden State Park, Freehold Raceway and Atlantic City Racecourse) have got on board and utilized all of their potential online skins. Let’s take a quick look at 5 casino operators that are currently competing for the title of the platform with the most active online gambling skins in the state:
- Caesars Entertainment: Owning three physical casinos, Caesars Entertainment has made use of online gambling skins with partner brands 888 Sport and CaesarsCasino. Caesars also made a notable recent deal with the popular operator DraftKings, in which they granted DraftKings skin access in exchange for equity.
- Monmouth Park: Monmouth Park is a historic New Jersey institution and race track that was first founded way back in 1870. As something of a mecca for NJ sports betting, Monmouth Park has recently made use of three online gambling skins for the William Hill, Play SugarHouse and theScore sites.
- Resorts Casino Hotel: Resorts Casino Hotel is another land-based Atlantic City fixture that offers online casino and sports betting services under Resorts Digital Gaming (RDG). RDG recently entered into a skins agreement with both FOX Bet and DraftKings, while its final third skin will be occupied by its own Resorts Casino brand.
- Hard Rock: The Hard Rock Casino is the jewel in the crown of the popular Hard Rock Cafe franchise, which is cherished the world over and has been in business since 1971. The NJ Hard Rock Casino has recently acquired iGaming skins for its own brand as well as both Unibet and Bet365, which means that all 3 of its potential skins have now been occupied.
- The Meadowlands: Meadowlands Racing & Entertainment is a world-famous NJ racetrack that hosted its first-ever race back in 1976. Currently, The Meadowlands is partnered up with skins for both PointsBet and FanDuel, which means that it still has one spare skin remaining under NJ law.