This week, the longest-standing women's professional soccer club in the country will from this point forward compete under their new brand NJ/NY Gotham FC.
“This process is the culmination of a wide-ranging collaboration among our fans, players, front office, and owners,” said General Manager Alyse LaHue. “The club has a tremendous history and close relationship with its fans, so it was important we listened and remained completely open minded throughout the process. What emerged is a new brand that is overwhelmingly fan driven, respectful of the club’s past, and representative of a promising future.”
The club's logo, designed by renowned artist Matthew Wolff, features the Statue of Liberty's iconic crown which will serve to put NJ/NY Gotham FC on the map on an international scale. The new official club colors will be Sky Blue, Gotham Black and Cloud White. These colors represent the club's past, the club's future and the longstanding supporters group Cloud 9.
“We view our rebrand as a representation of the bold transformation this club has gone through the past few years,” said Vice Chair Ed Nalbandian. “It’s the natural next step on our mission to take our club to the next level. We want to inspire our growing fanbase and establish ourselves as the preeminent destination for success on and off the pitch.”
NJ/NY Gotham FC Debut
The newly rebranded NJ/NY Gotham FC won't have long to wait to debut their new look as they are on a collision course with the Pride in Orlando on April 14.